São Paulo:12 million people and 1.4 cars per resident.
A constant scenario of traffic jams, pollution, noise, stress, and lack of mobility.
It was imperative to create alternative ways to commute and move throughout the city.
Bradesco, one of the largest private banks in Brazil, stepped in and launched what later would become the biggest urban mobility project in South America: CONVIVA.
Conviva is a platform that enables people to enjoy the city from a different perspective: pedaling. Conviva brought the bicycles back to the streets by spreading bike-sharing stations everywhere, an app indicating the best routes, and exclusive bike lanes all over the city connecting its main parks, recreational areas, museums, and cultural centers.
Conviva is more than a movement. It’s a campaign constantly crusading and raising awareness, bringing people into the conversation about outsmarting the traffic.
Since its launch Conviva has been the main alternative for thousands of users every day, decreasing accidents involving cyclists by 43% besides avoiding CO2 emissions.
True to its name, Conviva keeps making the city of São Paulo a better place to coexist.